Getting the most from tester units
Simple ways testers turn into sales.
Testers help customers try a shade or texture before they buy.
- Put testers at eye level, next to the full-size stock, in the same shade order.
- Keep them clean. Wipe lipstick and foundation testers daily and replace them every 3 months.
- Label testers "Tester — not for sale" so they don't go out with an order.
- Re-order with stock. Order a new tester when you re-order a shade range.
You'll find testers and display units next to each brand's products in the catalog.